The Benefits of Presentation Skills Training for Business

Effective communication and presentation is a common attribute among successful people in all walks of life.

No matter what your business or organisation produces, delivers or promotes successful relationships with clients, stakeholders, partners and colleagues can make the difference between thriving and struggling, between growth and decline.

Your organisation can only appear confident and purposeful if the people communicating it are confident and purposeful.

In short, the way a business is communicated matters almost as much as what the business provides.

 

The top 5 benefits of presentation skills training for your organisation are:

 

1. Building relationships: people matter. People buy people, as the saying goes. If every member of your team is comfortable being themselves and talking about the business in a genuine way with clients, then your business will build lasting relationships with those clients.

 

2. Experts in their field become experts at communicating their field. Many organisations are crammed with inspiring people doing inspiring things who, when called upon to talk about their work, fall apart or fail to be clear. Make sure your team can all talk the talk as well as walk the walk.

 

3. Confidence. So often people say they dread presenting. Which is often because they don't have enough experience of it to know how to be themselves in front of an audience. The place to gain this experience is not at a vital pitch or presentation but in rehearsal.

 

4. Presentation skills training gives your staff the skills they need to perform when the going gets tough. It is intimidating going into a pitch or meeting and not knowing what to expect or how people will respond. Fear and nervousness can take over and make matters a lot worse, but with some simple presentation skills training people have a technique to support them and prevent them being overwhelmed. This then feeds into their feelings of confidence and a cycle of positive reinforcement is created.

 

5. Training builds flexibility and responsiveness into your organisation's staff. A big part of successful

Communication is flexibility and improvisation, being able to listen and respond, to adapt and change direction when needed, to know when to stick or twist. Presentation skills training weaves these deep soft skills into the fabric of your staff, making them agile and proactive.

As remote digital communication becomes more and more prevalent the opportunities for genuine connection become rarer making it essential that, when they arise, your team are prepared to make the most of them.

David Windle